Inspired by fashion, hair and culture, we manufacture high quality hair products made without salt, papa, parabens, DEA or gluten, and we don't test on animals.


Born from a passion for quality, we manufacture our hair products ourselves. All AG shampoos are manufactured without adding salt as a thickening agent AND ARE Sulfate-Free. 


Curls, volume, straight and sleek, moisture and strength. Your choice... AG products have Activate and moisturize rich conditioner, infused with AG C3 creating complex.


Re-coil conditioner s rich formula smooths every curl while instantly detangling hair from the roots to the ends.



La-Brasiliana Keratin trreatment, with collagen, is a recolutionary process that has the ability to transform hair to its healthy shiny state.


Keratin is the primary protein of the hair, skin, and nails. This natural substance gives hair the ability to return to its original healthy, shiny, smooth state while collagen improves the elasticity of the hair. 


Unlike other products available on the market, La-Brasiliana protein replenishes the condition of the hair without damage, and can be used on all hair types. 


A keratin treatment defrizzes and smoothes the unruliest of hair textures.



A safe, groundbreaking hair smoothing system.


Formulated with Glycolic acid to smooth hair cuticle Blended with Keratin to replenish hair with protein & collagen Loaded with Argan oil.


A natural smoother, de-frizzer & healer Unveils suppler, bouncier, more lustrous & manageable hair.



Our products are design to restore substance, shine, and resiliency, won’t weigh down the hair. Our Styling line creates airy texture, weightless volume, and flexible fullness to hold a full windswept effect.


Go Blonder. Push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair.From Base Color to Balayage, Olaplex multiplies bonds making hair stronger, healthier, while color lasts longer with more vibrancy.



We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. It may all sound like the same old mumbo jumbo, but check out what top colorists are saying about Olaplex all over social media. As they say, the proof is in the pudding.



The Brazilian Blowout is the original smoothing treatment. Through the use of a Brazilian Super Nutrient Complex, rich with Acai, and a proprietary polymer system, the Brazilian Blowout actually improves the conditioning of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. It is best for hair that is frizzy and unruly. The end result will leave your hair looking and feeling smooth, healthy, radiant, and frizz free. It also greatly shortens the blow dry time and the time it takes to flat iron your hair for styling purposes. You will leave the salon with your hair smooth and silky. You may wash your right away

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